Silhouette, by ARANZ Medical
Silhouette is an innovative suite of products for imaging, measuring and documenting wounds and skin conditions.
I worked with ARANZ Medical to create a series of animated explainer & demonstration videos, along with various banners and illustrations for use on their website.
I helped to develop the scripts and a comprehensive storyboard plan of the videos, along with a suitable visual style. After that I was responsible for all aspects of production, from design, animation, sourcing of music and voiceover artists, and the final audio mix.
Their product offering is vast and complex and animation proved to be a great tool to simplify the information.
Design style
I created a friendly bunch of characters and some simplistic background environments using an expanded version of the ARANZ Medical colour palette.
In motion
A couple of my favourite moves.
Website illustrations
I also created various designs for use on the ARANZ website, creating visual consistency between the videos and site and unifying the brand.
Video thumbnails
Thumbnail designs for each product demonstration video, to ensure a consistent and tidy display on the website.
Some kind words
“Hayden delivered some outstanding explainer videos for our complex product suite, as well as a refreshed look and feel for our website. Hayden was easy to work with and he worked hard to ensure he was meeting our expectations and deadlines”
Kate Hickey - Marketing Manager, ARANZ Medical