Southern Cross
Paws Off!
Paws Off! is the world's first warning symbol alerting humans to ingredients that are toxic to pets.
On this project from TBWA/NZ, I was responsible for animating and editing various pieces of content for TV and Online use.
Giving the characters life, while remaining true to the clean/geometric style of the artwork was a challenge I enjoyed.
15 sec
6 sec
Credits:
My Role - Motion Direction, Animation & Editing
Design/Illustration - Seachange Studio
Creative Directors - Ashley Wilding & Daniel Davison
Agency - TBWA New Zealand
Client - Southern Cross Pet Insurance