Southern Cross Health Insurance:
Foundational Membership Story
In my role as motion director I was responsible for leading the design and animation, with support from the incredible Arkadi Kravtchouk.
We were provided a script and initial storyboard from the creative directors as a starting point. We then developed a visual style, plotted out the timing and transitions with an animatic, before crafting the final animated piece.
This project was an absolute pleasure to work on!
Credits:
My Role: Motion Direction, Design & Animation
Arkadi Kravtchouk - Design & Animation
Creative Directors - Mick Stalker & Darran Wong Kam
Agency - TBWA New Zealand
Client - Southern Cross Health Insurance